Why Target New Movers?

New movers (also know as new residents, new neighbors or new move-ins), represent an enormous opportunity for your business. Whatever the term, this is a small, yet remarkably responsive audience - especially when you welcome new movers with direct mail marketing.

If you are on a limited direct marketing budget and you understand the incredible power of direct mail, new mover marketing is an ideal starting point. This is because it requires minimal investment and allows you to stretch your marketing dollar further.

New movers have a reputation for actively seeking out new products and services in their new neighborhood. This because a move is often accompanied or associated with another "life-changing" event such as a new birth (or death), new job (unemployment or retirement), marriage (or divorce), etc. These are key trigger points that makes your message so incredibly important and well-timed.You can reach new movers by specific ZIP code(s) or use a mileage radius. Plus, you can change your target area at any time.

For maximum effectiveness, most companies choose to mail to every new mover in the area. However, if you are on a limited marketing budget, you can simply limit your monthly mailing by using a mailing cap.