New movers, new residents, new move-ins, whatever the term, this is a small, yet remarkably responsive audience and is perfectly primed for direct mail marketing.
If you have a limited direct marketing budget but you understand the incredible power of direct mail, new mover marketing is an ideal starting point. This is because new mover direct mail requires minimal investment yet can yield truly remarkable results.
New movers have a reputation for actively seeking out new products and services in their new neighborhood. This is because a move is often accompanied or associated with another "life-changing" event such as a new birth (or death), new job (unemployment or retirement), marriage (or divorce), etc.
These are key trigger points that makes your message so incredibly important and well-timed.You can reach new movers by specific ZIP code(s) or use a mileage radius. You can also use specific street boundaries. Plus, you can change your target area at any time.
For maximum effectiveness, most companies choose to mail to every new mover in the area. However, if you are on a limited marketing budget, you can simply limit your monthly mailing by using a mailing cap.
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