Do you need to produce a marketing plan? Are you unfamiliar with marketing and don't know where to start?

Here are the six steps to creating your next marketing plan:

1. Create your company's situation analysis
2. Define target audience
3. Create a list of goals
4. Develop and decide what marketing communication tactics to use
5. Decide how campaign will be tracked
6. Set a budget

There's much to consider when sending email blasts to your customers. Are you using the correct color scheme? Is the content readable? Does the email provide a purpose?

Step one in creating an email: K.I.S.S. - Keep it simple stupid. The subject line of the email is the most simplistic component of the entire email. Other elements to consider are the preheader, header, headline, sub heads, image(s), copy and signature.

Click HERE to read more tips to integrate email into your marketing strategy.​

As a company, we have found value in Google+ and have witnessed how it connects to Google AdWords to  increase organic visibility. We were and are seeing a rise in brand awareness.

Google+ provides various benefits such as:

• local search results
• long term seo value
• influence over prospective buyers
• resources at your disposal
• community engagement

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HERE are more details on why Google+ is good for your business and how to set up your account.

Do you have a cross country or international business trip coming up? Or are you traveling within a hour difference?

Regardless of the time change, your body has to adjust to the modifications. Many resort to sleeping, but it may be wise to hold off depending on your destination's time zone. And those meetings you were planning to attend directly from the airport? Traveling, in general, is tiring. Take a day to travel and allow yourself to better prepare to exhibit top notch professionalism.

Read some more 'beating jet lag' advice HERE