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NEW MOVER MAILINGS BLOG

How millennials view direct mail

11/14/2017

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True: millennials grew up with box television sets, box computers, instant messaging, etc. 

False: millennials are a digital only generation and prefer not to receive direct mail.

If all efforts are directed to the digital landscape, marketers are missing out on an opportunity. Read more on how millennials respond to paper and direct mail marketing. 


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Why direct marketing still works

9/28/2017

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Earlier this month, Aerie (sister company of American Eagle) sent their loyal customers a special gift in the mail. As a 'thank you', a postcard and free piece of clothing were sent to loyalty members. Yes, a clothing item.

Whether it is a postcard or small package, consumers are still paying attention to direct mail. Direct mail has become more personable than ever! Our Company has the ability to track consumers based on interests or track all the new families in a single zip code! You can welcome your new neighbors to the area by starting with us. 

READ MORE on how direct marketing is still relevant in a digital world.

CHECK OUT these 21 objects you can send in the mail.
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Repetition, repetition, repeptition

9/6/2017

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Every marketer understands no matter the platform, repetition  and consistency are the key to a successful marketing campaign. Both in the digital and tangible world, consumers will not recall what they saw the first, second or third time.

Companies like us always recommend to send a mailing out more than once or provide material like our magnet mailers to allow a concrete and physical option to incorporate in the consumer's daily life.

To clients, it may seem the marketer is seeking more money; but in reality, we understand what needs to done for shoppers to buy. Thus, a reason for companies to set a marketing budget. A consistent, persistent message proves a higher return on investment.

Read more on why our fellow marketers at Water Tight Marketing and The Financial Brand concur.
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What is Marketing?

8/16/2017

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According to the American Marketing Association, marketing is defined as "the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, and society at large." 

Marketing is considered a broad term. Marketing activities include:
  • sales, cold calling
  • direct mail
  • social media; Facebook, Instagram, Twitter, etc.
  • trade shows
  • entertainment; product placement, celebrity endorsements
  • Guerilla marketing
  • Newsletters, articles and press releases
  • creating video content; YouTube

Check out a list of marketing terms HERE and learn what we can do for you HERE
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