Every marketer understands no matter the platform, repetition and consistency are the key to a successful marketing campaign. Both in the digital and tangible world, consumers will not recall what they saw the first, second or third time.
Companies like us always recommend to send a mailing out more than once or provide material like our magnet mailers to allow a concrete and physical option to incorporate in the consumer's daily life.
To clients, it may seem the marketer is seeking more money; but in reality, we understand what needs to done for shoppers to buy. Thus, a reason for companies to set a marketing budget. A consistent, persistent message proves a higher return on investment.
Read more on why our fellow marketers at Water Tight Marketing and The Financial Brand concur.
According to the American Marketing Association, marketing is defined as "the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, and society at large."
Marketing is considered a broad term. Marketing activities include:
Check out a list of marketing terms HERE and learn what we can do for you HERE