decrease in sales creates partnerships

​It's been known that the retail industry has consistently seen a decrease in quarterly sales.

Macy's has taken a different step in their marketing strategy and partnered with a very familiar advertising agency, BBDO (New York). In hopes to increase their sales after ten back-to-back negative quarters, Macy's sought out a new approach to their television ads.

​READ more here on what the company's marketing team had to say.