There are many platforms used in a marketing campaign; direct mail, social media, email, digital advertising, etc.

But what about video? Videos can be seen in various components, such as, video billboards, YouTube, Vimeo, Instagram, Snapchat, mall marketing and much more.   

LEARN MORE on how and why to integrate video into your next marketing campaign.

October is officially over and children's pumpkins are full of sugar and sweets and will be bouncing off the walls for the next week.

Halloween, Fourth of July, Thanksgiving and the many other holidays are some of the most fun projects marketers will take on. Here is how some known brands took advantage of Halloween: 

• Burger King targets their competition
  
• Xfinity created a horror short film
  
• Hulu had themselves a Happy HULUween

IKEA has proved how a company can use a trend as a marketing ploy.

Game of Thrones is not secret to the average consumer. So, why not use the show to one's advantage? IKEA did. In return, the company saw an impact on the sales of the rug displayed in the campaign and more.

READ what IKEA's Marketing Director had to say about their recent campaign.