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reaction marketing and how ikea capitalized

8/23/2017

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IKEA has proved how a company can use a trend as a marketing ploy.

Game of Thrones is not secret to the average consumer. So, why not use the show to one's advantage? IKEA did. In return, the company saw an impact on the sales of the rug displayed in the campaign and more.

READ what IKEA's Marketing Director had to say about their recent campaign.
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