​It's been known that the retail industry has consistently seen a decrease in quarterly sales.

Macy's has taken a different step in their marketing strategy and partnered with a very familiar advertising agency, BBDO (New York). In hopes to increase their sales after ten back-to-back negative quarters, Macy's sought out a new approach to their television ads.

​READ more here on what the company's marketing team had to say.

IKEA has proved how a company can use a trend as a marketing ploy.

Game of Thrones is not secret to the average consumer. So, why not use the show to one's advantage? IKEA did. In return, the company saw an impact on the sales of the rug displayed in the campaign and more.

READ what IKEA's Marketing Director had to say about their recent campaign.

We are all for keeping work at work because burning out is a thing. But it is important to plan out your work lunches ahead of time.

Why? Dedicating an hour or two on your Sunday  saves time Monday - Friday, morning and nighttime. Instead of taking an hour after work to make a meal, you can cook multiple meals at once on Sunday. Meal prep isn't only a fitness freak routine; it's for everyone!

Meal prepping allows you to make healthier choices. Healthier choices result in a better and more alert work day. When you do not prepare your work lunch, you are more likely to choose the greasy, unhealthy and sleep inducing option. This does not mean you can't attend Happy Hour with your colleagues or engage in Free Lunch Fridays, because this is highly encouraged to increase office camaraderie. But you will have an additional hour to yourself after work to: workout, FaceTime with friends/family, read a book, etc.

HERE are tips on how to appropriately meal prep.

Senioritis. Holiday blues. Pre/post vacation gloom.

What all of the above contribute to: a decrease of motivation.

We have all faced this wall. So much to do but not enough motivation to do it. Whether you're trying to finish your year-long project or complete a report, use these quotes to push you through the week and/or year.