What is Marketing?

According to the American Marketing Association, marketing is defined as "the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, and society at large." 

Marketing is considered a broad term. Marketing activities include:

• sales, cold calling
• direct mail
• social media; Facebook, Instagram, Twitter, etc.
• trade shows
• entertainment; product placement, celebrity endorsements
• Guerilla marketing
• Newsletters, articles and press releases
• creating video content; YouTube

Check out a list of marketing terms HERE and learn what we can do for you HERE