After surveying marketing professionals, ​Bates Creative concluded the top two obstacles for marketers in 2018 are generating new leads and traffic. What are the underlying reasons for these issues?

​Well, this can depend on the industry and company. Some may have trouble with identifying true brand identity, having a brand identity and no organizational support, projecting company values and ideas and many others issues. The whole picture is the lack of leads and traffic and marketers will need to research the 'why' and 'why not' while preparing for their next campaign.

Read more insight from Rich Young, VP of Business Development for Bates Creative. 

How much do celebrities and social media personalities earn? A lot.

A social media influencer can earn anywhere from a couple hundred to thousands to hundred thousands to interact or post about a brand. A person's following base and numbers highly affects the amount of dineros they receive. But, even more interesting? 

The boost in brand awareness and sales a company will receive from unsolicited advertising. Check out these examples.

True: millennials grew up with box television sets, box computers, instant messaging, etc. 

False: millennials are a digital only generation and prefer not to receive direct mail.

If all efforts are directed to the digital landscape, marketers are missing out on an opportunity. Read more on how millennials respond to paper and direct mail marketing. 

There are many platforms used in a marketing campaign; direct mail, social media, email, digital advertising, etc.

But what about video? Videos can be seen in various components, such as, video billboards, YouTube, Vimeo, Instagram, Snapchat, mall marketing and much more.   

LEARN MORE on how and why to integrate video into your next marketing campaign.

October is officially over and children's pumpkins are full of sugar and sweets and will be bouncing off the walls for the next week.

Halloween, Fourth of July, Thanksgiving and the many other holidays are some of the most fun projects marketers will take on. Here is how some known brands took advantage of Halloween: 

• Burger King targets their competition
  
• Xfinity created a horror short film
  
• Hulu had themselves a Happy HULUween