After surveying marketing professionals, Bates Creative concluded the top two obstacles for marketers in 2018 are generating new leads and traffic. What are the underlying reasons for these issues?
Well, this can depend on the industry and company. Some may have trouble with identifying true brand identity, having a brand identity and no organizational support, projecting company values and ideas and many others issues. The whole picture is the lack of leads and traffic and marketers will need to research the 'why' and 'why not' while preparing for their next campaign.
Read more insight from Rich Young, VP of Business Development for Bates Creative.