Every marketer understands no matter the platform, repetition and consistency are the key to a successful marketing campaign. Both in the digital and tangible world, consumers will not recall what they saw the first, second or third time.
Companies like us always recommend to send a mailing out more than once or provide material like our magnet mailers to allow a concrete and physical option to incorporate in the consumer's daily life.
To clients, it may seem the marketer is seeking more money; but in reality, we understand what needs to done for shoppers to buy. Thus, a reason for companies to set a marketing budget. A consistent, persistent message proves a higher return on investment.
Read more on why our fellow marketers at Water Tight Marketing and The Financial Brand concur.