There's much to consider when sending email blasts to your customers. Are you using the correct color scheme? Is the content readable? Does the email provide a purpose?
Step one in creating an email: K.I.S.S. - Keep it simple stupid. The subject line of the email is the most simplistic component of the entire email. Other elements to consider are the preheader, header, headline, sub heads, image(s), copy and signature.
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