After surveying marketing professionals, Bates Creative concluded the top two obstacles for marketers in 2018 are generating new leads and traffic. What are the underlying reasons for these issues?
Well, this can depend on the industry and company. Some may have trouble with identifying true brand identity, having a brand identity and no organizational support, projecting company values and ideas and many others issues. The whole picture is the lack of leads and traffic and marketers will need to research the 'why' and 'why not' while preparing for their next campaign.
Read more insight from Rich Young, VP of Business Development for Bates Creative.
How much do celebrities and social media personalities earn? A lot.
A social media influencer can earn anywhere from a couple hundred to thousands to hundred thousands to interact or post about a brand. A person's following base and numbers highly affects the amount of dineros they receive. But, even more interesting?
The boost in brand awareness and sales a company will receive from unsolicited advertising. Check out these examples.
There's much to consider when sending email blasts to your customers. Are you using the correct color scheme? Is the content readable? Does the email provide a purpose?
Step one in creating an email: K.I.S.S. - Keep it simple stupid. The subject line of the email is the most simplistic component of the entire email. Other elements to consider are the preheader, header, headline, sub heads, image(s), copy and signature.
Click HERE to read more tips to integrate email into your marketing strategy.
Do you have a cross country or international business trip coming up? Or are you traveling within a hour difference?
Regardless of the time change, your body has to adjust to the modifications. Many resort to sleeping, but it may be wise to hold off depending on your destination's time zone. And those meetings you were planning to attend directly from the airport? Traveling, in general, is tiring. Take a day to travel and allow yourself to better prepare to exhibit top notch professionalism.
Earlier this month, Aerie (sister company of American Eagle) sent their loyal customers a special gift in the mail. As a 'thank you', a postcard and free piece of clothing were sent to loyalty members. Yes, a clothing item.