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NEW MOVER MAILINGS BLOG

How to happy hour with your colleagues

9/13/2017

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It's Thursday and your co-worker sent out an email blast to the team for some post-work fun. Exciting, right? Yes, of course! Remember: you may have clocked out of work, but you still have to remain professional.

Here are a few of our Happy Hour tips:
  1. Know when to stop; don't become the talk of the office for the wrong reasons
  2. Gossiping at after work events is still as inappropriate as it is at work
  3. A night out with the co-workers is not the same as going to Las Vegas clubs

Read more tips HERE

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Repetition, repetition, repeptition

9/6/2017

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Every marketer understands no matter the platform, repetition  and consistency are the key to a successful marketing campaign. Both in the digital and tangible world, consumers will not recall what they saw the first, second or third time.

Companies like us always recommend to send a mailing out more than once or provide material like our magnet mailers to allow a concrete and physical option to incorporate in the consumer's daily life.

To clients, it may seem the marketer is seeking more money; but in reality, we understand what needs to done for shoppers to buy. Thus, a reason for companies to set a marketing budget. A consistent, persistent message proves a higher return on investment.

Read more on why our fellow marketers at Water Tight Marketing and The Financial Brand concur.
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decrease in sales creates partnerships

8/30/2017

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​It's been known that the retail industry has consistently seen a decrease in quarterly sales.

Macy's has taken a different step in their marketing strategy and partnered with a very familiar advertising agency, BBDO (New York). In hopes to increase their sales after ten back-to-back negative quarters, Macy's sought out a new approach to their television ads.

​READ more here on what the company's marketing team had to say.
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reaction marketing and how ikea capitalized

8/23/2017

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IKEA has proved how a company can use a trend as a marketing ploy.

Game of Thrones is not secret to the average consumer. So, why not use the show to one's advantage? IKEA did. In return, the company saw an impact on the sales of the rug displayed in the campaign and more.

READ what IKEA's Marketing Director had to say about their recent campaign.
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What is Marketing?

8/16/2017

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According to the American Marketing Association, marketing is defined as "the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, and society at large." 

Marketing is considered a broad term. Marketing activities include:
  • sales, cold calling
  • direct mail
  • social media; Facebook, Instagram, Twitter, etc.
  • trade shows
  • entertainment; product placement, celebrity endorsements
  • Guerilla marketing
  • Newsletters, articles and press releases
  • creating video content; YouTube

Check out a list of marketing terms HERE and learn what we can do for you HERE
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How to prepare for a better, healthier work week

8/9/2017

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We are all for keeping work at work because burning out is a thing. But it is important to plan out your work lunches ahead of time.

Why? Dedicating an hour or two on your Sunday  saves time Monday - Friday, morning and nighttime. Instead of taking an hour after work to make a meal, you can cook multiple meals at once on Sunday. Meal prep isn't only a fitness freak routine; it's for everyone!

Meal prepping allows you to make healthier choices. Healthier choices result in a better and more alert work day. When you do not prepare your work lunch, you are more likely to choose the greasy, unhealthy and sleep inducing option. This does not mean you can't attend Happy Hour with your colleagues or engage in Free Lunch Fridays, because this is highly encouraged to increase office camaraderie. But you will have an additional hour to yourself after work to: workout, FaceTime with friends/family, read a book, etc.

HERE are tips on how to appropriately meal prep.
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you can do it

8/2/2017

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Senioritis. Holiday blues. Pre/post vacation gloom.

What all of the above contribute to: a decrease of motivation.

We have all faced this wall. So much to do but not enough motivation to do it. Whether you're trying to finish your year-long project or complete a report, use these quotes to push you through the week and/or year.


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traveling for business and how to prepare

7/25/2017

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Do you have an upcoming business trip?

Here are a few tips to avoid looking ill-prepared for in front of a client and fellow colleagues:
  1. Pack an outfit for every occasion i.e. golfing, meetings, etc.
  2. Gather all necessary materials, store in a place such as the pocket of your laptop
  3. If one is not provided, create your own itinierary
Find more tips on traveling for business HERE
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